7/15/16

Video: Bon Appétempt + Gymnastics + Motherhood

I didn't set out to "Bon Appétempt" this Under Armour commercial. (And please make no mistake, I'm not getting paid by Under Armour!) This whole thing started as a video documentary on the physical struggle that is grocery shopping with an infant (and sometimes a toddler) in tow. But given my history with music-video-esque Bon Appétempt's (see here and here), one thing quickly led to another...

Next one on my list? Beyonce's 'Formation.' Anyone got like 100k for me to make that happen? Thanks in advance!
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24 comments:

Matthew said...

I love it xoxo

Sarah said...

Yaaaasss. Hiiiilarious(and True)!!

Shannon Fabry said...

Love love love

Mary Anne said...

amazing!!!! so funny! I use the same assortment of BA bags when i shop. And also, I can't believe you're so flexible still!!!! super impressed!!!

Unknown said...

Uhh, that was amazing! I can't even begin to imagine how you do it - I have two dogs and I'm absolutely exhausted by the end of the day!!! Hats off to you, lady! X

HAILEY said...

This was so, SO good!

Sara said...

I really love this, Amelia! It reminds me of feminist films that I love--like Chantal Akerman's JEANNE DIELMAN, or this awesome new film-essay about women's labor:
http://worldpicturejournal.com/WP_11/Torlasco_11.html

Agree that yours is hilarious but it's also badass! <3

Christine Thiesen said...

You are amazing!

Amelia Morris said...

@Sara thank you so much for that link!! Loved these lines in the intro:
"Well before other forms of labor in the new global economy erased the line between work and life, housework (from cleaning and cooking to child-rearing) was always that with which we are never done. It seizes all of life incessantly, requiring that we envision new forms of expression and tactics of resistance."

I watched some of the film this morning but plan to watch more. And so so so glad you saw the video with your feminist slant. I totally struggled with what to say in that last title. I obviously decided on "Motherhood" but toyed with many other, less subtle messages. There were also so many of the other house chores I wanted to include but didn't/couldn't.

That being said, off to yoga class now while Matt watches both kids! Cheers to that!

Linda said...

you rock!!

Anita SK said...

Wow, that was SO WELL DONE and must have been a lot of work to shoot and edit. Great outcome and message!

Jules said...

You are amazing, and that just made my day.

Sara said...

You are the best <3

tori said...

Brilliant, as ever.

mliss said...

You guys captured it. Motherhood with a gymnastic twist. Great work!

Dani Elis said...

:) love it!

Heather Goesch, MPH, RDN, LDN said...

You're a rock star!

Kate said...

Nice moves, dude! Totally impressed.

Mary Walsh said...

Now that my kids are out of the toddlerhood phase I'm starting to forget how physical is mothering young kids. Anyway, nice parody!

paraphernalia said...

Love it! Watching this video was part of my scarce 'me-time' today after work and mastering the first tantrums of a 7-month-old. It made me get my sh** together - although that's probably not what you intended ;-) Great editing btw!

lxforever said...

OMG this is THE BEST!!!!!

DRAGONMASTER211 Simone said...

Love this, you're awesome! More please!

Deborah Climie said...

You know about Instacart right? Its a game changer.

Amelia Morris said...

@Deborah Climie ha! yes, I do, though I can't handle outsourcing my shopping, at least not the produce, which is so much of my shopping anyway. :) #avocados